+353 89 411 5060 contact@printsmith.ie

Privacy Policy

Last Updated: November 11, 2025

1. Introduction

PrintSmith Ltd ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with:

  • The EU General Data Protection Regulation (GDPR) 2016/679
  • The Data Protection Act 2018 (Ireland)
  • The ePrivacy Directive 2002/58/EC

Data Controller:
PrintSmith Ltd
Email: contact@printsmith.ie
Phone: +353 89 411 5060

2. What Information We Collect

2.1 Information You Provide to Us

  • Contact Information: Name, email address, phone number, postal address
  • Business Information: Company name, VAT number (if applicable)
  • Order Information: Product specifications, artwork files, delivery preferences
  • Payment Information: Billing address (payment card details are processed by our payment provider and not stored by us)
  • Communications: Records of correspondence, enquiries, and support requests

2.2 Information Collected Automatically

  • Technical Data: IP address, browser type, device information, operating system
  • Usage Data: Pages visited, time spent on site, referring URLs
  • Cookies: See our Cookie Policy section below

3. Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Contract Performance: Processing necessary to fulfill your orders and provide services
  • Legitimate Interests: Marketing to existing customers, website analytics, fraud prevention
  • Consent: Marketing communications to prospects (you can withdraw consent at any time)
  • Legal Obligation: Compliance with tax, accounting, and regulatory requirements

4. How We Use Your Information

  • Process and fulfill your print orders
  • Communicate about your orders, quotes, and enquiries
  • Provide customer support and handle complaints
  • Send marketing communications (with your consent or where permitted)
  • Improve our website, products, and services
  • Comply with legal and regulatory obligations
  • Prevent fraud and ensure website security

5. Data Sharing and Third Parties

We may share your data with:

  • Service Providers: Delivery couriers, payment processors, email service providers (operating under our instructions)
  • Professional Advisors: Accountants, lawyers, auditors (when necessary)
  • Legal Authorities: When required by law or to protect our rights

We do not sell your personal data to third parties.

When we share data with third parties, we ensure appropriate safeguards are in place through:

  • Data Processing Agreements (DPAs)
  • EU Standard Contractual Clauses (for transfers outside the EU/EEA)
  • Adequacy decisions by the European Commission

6. International Data Transfers

We primarily store and process data within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, including:

  • EU Standard Contractual Clauses
  • Adequacy decisions
  • Binding Corporate Rules (where applicable)

7. Data Retention

We retain your personal data only as long as necessary for the purposes set out in this policy:

  • Customer Data: 7 years (to comply with Irish tax and accounting requirements)
  • Marketing Data: Until you unsubscribe or withdraw consent
  • Website Analytics: 26 months maximum
  • Enquiry Data: 2 years from last contact

8. Your GDPR Rights

Under GDPR, you have the following rights:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your data (subject to legal obligations)
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Withdraw consent at any time (where processing is based on consent)
  • Right to Lodge a Complaint: Complain to the Data Protection Commission (Ireland)

To exercise your rights, contact us at contact@printsmith.ie

9. Cookies and Tracking

We use cookies and similar technologies to improve your browsing experience. Our website uses:

  • Essential Cookies: Required for website functionality (no consent needed)
  • Analytics Cookies: Google Analytics to understand site usage (anonymized)
  • Preference Cookies: Remember your settings and choices

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

Google Analytics: We use Google Analytics with IP anonymization. Data is retained for 26 months. You can opt out using the Google Analytics Opt-out Browser Add-on.

10. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

  • SSL/TLS encryption for data transmission
  • Secure servers with regular security updates
  • Access controls and authentication
  • Regular security assessments
  • Staff training on data protection

While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed at children under 16. We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us immediately.

12. Marketing Communications

We may send you marketing emails about our products and services if:

  • You have given explicit consent, or
  • You are an existing customer and we comply with the soft opt-in rules

You can unsubscribe at any time by:

13. Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will:

  • Notify the Data Protection Commission within 72 hours
  • Notify affected individuals without undue delay if there is a high risk
  • Take immediate steps to contain and remedy the breach

14. Supervisory Authority

If you have concerns about how we handle your data, you have the right to lodge a complaint with:

Data Protection Commission (Ireland)
21 Fitzwilliam Square South
Dublin 2, D02 RD28
Ireland
Phone: +353 (0)761 104 800 / Lo Call: 1890 252 231
Email: info@dataprotection.ie
Website: www.dataprotection.ie

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date
  • Sending email notifications for material changes (where appropriate)

Please review this policy periodically.

16. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us:

PrintSmith Ltd
Email: contact@printsmith.ie
Phone: +353 89 411 5060

🍪 We Value Your Privacy

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Analytics Cookies

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Marketing Cookies

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